Drama essay Example | Topics and Well Written Essays - 750 words - 1

Dramatization - Essay Example Numerous ladies were as yet compelled in their exercises by the desires of their male family members, regardless of whether the prevailing voice had a place with the dad, the most established sibling or other gatekeeper figure or the spouse. These are the issues investigated in Henrik Ibsen’s play â€Å"A Doll’s House† through the character of Nora and in Susan Glaspell’s short story â€Å"Trifles.† Comparing these two characters gives knowledge into the different imperatives ladies needed to manage in their physical setting, their connections and in their situation in the public eye. In the two stories, the essential activity happens inside the homes of the two female characters included and each has a lot to state about the ladies who are caught there. Nora’s house is introduced in direct impression of the play’s title. It is a doll’s house, totally enhanced and organized the presentation of a cheerful family air without going to limits of cost. This can be observed from Nora’s cautious choice of presents for the up and coming occasion. She tells Torvold, â€Å"they [the gifts] are plain, yet anyway she [Emmy, their little girl] will before long break them in pieces† (Act 1). Presents for the remainder of the family incorporate another suit for Ivar and dress lengths for the house cleaners, all exceptionally pragmatic and efficient. Minnie’s house, interestingly, is presented as two ladies and three men, none of them occupants, go into a bleak homestead kitchen. The house is set away from the street and a long way from t he nearest neighbor. This doesn't really mean the house was a snare for the lady who lived in it, yet Mrs. Sound tells Mrs. Subsides that she remained away in light of the fact that the house was bleak and dejected. As she makes reference to this, she mirrors that it more likely than not been that a lot harder for the lady who needed to live there. This is clarified in the half-cleaned table, the bread sitting close to as opposed to inside

The Development of Concept through the National Curriculum Free Essays

string(113) Forces and Gestures are again instructed in any case discernment is extended in the staff Forces and Movement. The National Curriculum was brought into the English instructive framework after the Education Reform Act in 1988. The build of child mental science was tended to and, all things considered, affected by crafted by Jean Piaget. Piaget was the forerunner of the ‘constructivist hypothesis of cognizing ‘ and set frontward the main orderly hypothesis of Cognitive Development. We will compose a custom paper test on The Development of Concept through the National Curriculum or on the other hand any comparative subject just for you Request Now His hypothesis territories there are four consecutive periods of intellectual improvement that are accomplished at various ages all through a child ‘s life. Similarly as with all prominent speculations, non all specialists concurred. Lev Vygotsky thought the social foundation of children majorly affected psychological turn of events, ‘Any map in the child ‘s social improvement shows up twice, or on two planes. To begin with, it shows up on the cultural plane, etc the mental plane. ‘ ( ? ? , 1981, pg 163 ) . The main distinction among Piaget and Vygotsky ‘s hypotheses is Vygotsky accepted regardless of whether a child did non have the fundamental achievements or comprehension to complete an endeavor, in the event that they were encircled by individual who did, they were probably going to win when controlled in the correct manner. Though Piaget expressed a child ‘s intellectual improvement is restricted by what they are in influence ‘ready â₠¬Ëœ to larn. By utilizing Piaget ‘s hypothesis to the National Curriculum a more ‘child-focused ‘ assault can be drilled inside the School System. Piaget one time said ‘Education, for a great many people, implies trying to take the child to take after the normal adult of his society†¦ . be that as it may, for me and no 1 else, guidance offices doing Godheads†¦ . you need to do pioneers, pioneers and non traditionalists ‘ ( Bringuier, 1980, pg 132 ) . Powers and Motion sort out a significant total of Physicss at all Key Stages in the National Curriculum. Powers have a cardinal capacity in how the Earth is situated and how items are hung on the Earth. It is basic children are encouraged where and how Forces and Motion influence us and how they decide twenty-four hours to twenty-four hours life. Jean Piaget distributed the main intelligent hypothesis of subjective advancement which when set in an instructive setting can be utilized to better the instructive framework for all students. Piaget concentrated on how children learn, adjust to a situation and any modifications that may occur. He figured children must hold invariable collaborations with the outside universe. Piaget other than examined the hypothesis of good guidance and accepted children make moral feelings by distinguishing people around them, ‘the kid is individual who builds his ain good universe position, who structures contemplations about right and erroneous, and just and low, that are non the immediate product of adult guidance and that are regularly kept up even with adult needs to the opposite ‘ ( Gallagher, 1978, pgA 26 ) . He thought guidance and the way kids are educated can hold a significant outcome on advancement. Piaget ‘s hypothesis territories there are four boss nations of Cognitive Development. The first, Sensori-engine, happens among birth and the age of two. Youngster learn through their faculties and activities, by and by are prideful. The grounds Piaget accumulated demonstrated children in this stage collaborate with their condition by pull stringsing objects, this is known as insight in real life ( Michael W. Eysenck, 2000, Pg 411 ) . Towards the terminal of the sensori-engine stage kids start to create object permanency. The second of Piaget ‘s stages, pre-operational, is part into two sub-segments, Preconceptual ( matured two and four ) , and Intuitive ( matured four and seven ) . A main component of this stage is unlogical idea and centration. During this period it is non conceivable to change a child ‘s assessment on something they accept to be valid. For delineation if two spectacless with equivalent totals of H2O are appeared to a child, so one is moved into a bigger glass, a child would region it contains less H2O than the other, despite the fact that they to the full watched the technique ( Michael W. Eysenck, 2000, Pg 413 ) . The third stage happens between matured seven until around 12 and is known as Concrete Operational. Now legitimate idea creates leting thoughts to be composed lucidly. Anyway kids are as yet incapable to accept dynamically and sensible idea is kept to existent articles and subjects that can be seen. Youngsters can focus on more than one factor, for representation when requested to pick comparative articles, the second item picked will be like the first in quite a while and the third picked will be like the second in shading material ( Michael W. Eysenck, 2000, Pg 411 ) . The thought technique behind the utilization of trials is comprehended as they understand be aftering, shipping out, appearing and thinking the outcomes. The fourth stage is Formal Operational which happens from matured 12 upwards, where children can grok conceptual contemplations leting subjects, for example, Space and Gravity to be investigated. Before this children can non increase elusive contemplations and builds. An of import measure in formal operational is when children run over a situation they do non comprehend, they can adjust the way they think so as to get it. For delineation detail a speculation and do a methodical preliminary to deliver outcomes to back up an answer. At Key Stage 1, kids are matured somewhere in the range of five and seven and are at the Intuitive stage in Piaget ‘s Theory. Powers and Motion are acquainted with the children in the primary twelvemonth of Key Stage 1 using the staff Pushes A ; Pulls. During this, children can foresee to larn things, for example, how items move and the various sorts of movement. Youngsters might be approached to go in various manners thus solicited to talk which parts from their natural structures move. Language abilities progress in the instinctive stage by and by Piaget areas this is an impact of fundamental intellectual progresss. Evaluations are kept in accordance with Piaget ‘s hypothesis and can incorporate marking objects fitting to their movement for representation push or pull. During twelvemonth two of Key Stage 1, Forces and Gestures are again instructed by the by perception is extended in the workforce Forces and Movement. You read The Development of Concept through the National Curriculum in classification Article models The themes secured strengthen discernment previously instructed so as to create understudy ‘s cognizance. Language and jargon is reached out by introducing words, for example, turn, crushing, stretch and draw out. Investigational abilities start to create as children are instructed how to propose a request and foresee what will go on. The ‘fair preliminary ‘ develop is other than supported and extended. These are cardinal achievements that are created at a ulterior stage. Understudies proceed onward to Key Stage 2 at seven years old and go on until matured eleven. Fitting to Piaget ‘s they are Concrete Operational, the third stage, expecting legitimate coherent reasoning can be applied to existent items. Powers and Motion are instructed in Year 4 ( matured eight ) in the staff Friction. Explicit subjects are re-topped so as to merge old realities. Youngsters are urged to use new gear, for example, a forcemeter to painstakingly mensurate a power. New jargon and contemplations are other than presented at this stage, for outline ‘newton ‘ as the unit of power. Investigational achievements are advanced by securing understudies to be after a test and finish it. The personnel Forces in real life is educated in Year 6 ( age ten ) and incorporates attraction and weight. The balance of all subjects secured have been previously instructed, this shows the coherence of the subject all through the two Key Stages. This permits the children to sensibly recall this data and grow it. As the children are still in the Concrete Operational stage they can utilize sensible idea all things considered simply to existent items. It is of import powers are utilized to explain marvels in unremarkable life to demo the significance and effect they have. Towards the terminal of this unit the develop of Gravity is presented, all things considered orchestrating to Piaget kids at this stage can non grok unique speculations. During Key Stage 3 children are on the limit line of the closing stage, Formal Operational. During which people can accept legitimately and sanely about potential occasions and theoretical builds. In Year 7 the understudies are encouraged the personnel Forces and their Effectss. Youngsters are progressed by being shown the contrast among mass and weight and how to relate powers in real life to adjustments in motion. This gives an immediate nexus back to resources Forces A ; Movement and Friction in Key Stage 1 and 2. At this stage the understudy ‘s realize why it is fundamental to emphasize measurings and examinations to turn out duplicability and trustworthiness of outcomes. They are acquainted with the build of various factors inside a test and the significance of telling these. During the finishing up twelvemonth of Key Stage 3, Year 9 ( age 13 ) Forces and Motions is shrouded in three separate resources. The main, Gravity and Space presents the build of theoretical accepting about articles and powers. This connections back to the workforce Forces in real life from Key Stage 2. Gravity is previously addressed in Key Stage 2, by the by blending to Piaget ‘s hypothesis they can't to the full grok unique develops. As a group of new data is instructed during this workforce, the understudies enormously extend their cognizance. Investiga

Laird, Melvin Robert

Laird, Melvin Robert Laird, Melvin Robert, 1922â€"2016, American politician, U.S. secretary of defense (1969â€"73), b. Omaha, Nebr. After serving (1942â€"46) in the navy during World War II, he entered politics as a Republican and was (1946â€"52) a state senator in Wisconsin. As a member (1953â€"69) of the U.S. House of Representatives, he served on the appropriations committee, where he actively supported a large military budget and a strong nuclear defense posture as well as increased funds for health and education. Laird became secretary of defense in President Nixon 's cabinet and presided over the shift from a conscripted to an all-volunteer army. He oversaw the Vietnamization of the Vietnam War , increasing the role of South Vietnamese forces and reducing that of U.S. forces, as well as the invasion (1970) of Cambodia and bombing North Vietnam and mining its harbors to force a peace settlement, both of which he privately opposed. After his resignation as secretary, he served (1973â€"74) as cou nselor to the president for domestic affairs and supported the choice of Gerald Ford as vice president after Spiro Agnew resigned amid a corruption investigation. Laird subsequently held various corporate posts. He wrote A House Divided (1962) and edited Republican Papers (1968). See M. R. Laird et al., The Nixon Doctrine (1972); biography by D. Van Atta (2008). The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. History: Biographies

An introduction to the Delphi Language

Welcome to the sixth chapter of the FREE online programming course:A Beginners Guide to Delphi Programming.Before you start developing more sophisticated applications by using the RAD features of Delphi, you should learn the basics of the Delphi Pascal language. Delphi Language: tutorials Delphi language, a set of object-oriented extensions to standard Pascal, is the language of Delphi. Delphi Pascal is a high-level, compiled, strongly typed language that supports structured and object-oriented design. Its benefits include easy-to-read code, quick compilation, and the use of multiple unit files for modular programming. Heres a list of tutorials, an introduction to Delphi Pascal, that will help you learn Delphi Pascal. Each tutorial will help you to understand a particular feature of Delphi Pascal language, with practical and easy to understand code snippets. Object Pascal Variable Scope: now you see me, now you dont. Typed constantsHow to implement persistent values between function calls. LoopsRepeating operations in Object Pascal in Object Pascal in Object Pascal in Object Pascal. DecisionsMaking decisions in Object Pascal or NOT. Functions and ProceduresCreating user defined subroutines in Object Pascal. Routines in Delphi: Beyond the BasicsExtending Object Pascal functions and procedures with default parameters and method overloading. The basic layout of a Pascal/Delphi program. String Types in DelphiUnderstanding and managing string data types in Delphis Object Pascal. Learn about differences between Short, Long, Wide and null-terminated strings. Ordinal and Enumerated Data TypesExtend Delphis built-in types by constructing your own types. Arrays in Object PascalUnderstanding and using array data types in Delphi. Records in DelphiLearn about records, Delphis Pascal data structure that can mix any of Delphis built in types including any types you have created. Variant Records in DelphiWhy and when to use variant records, plus creating an array of records. Pointers in DelphiAn introduction to pointer data type in Delphi. What are pointers, why, when and how to use them. Writing and using recursive functions in Object Pascal.   Ã‚  Ã‚  Some exercises for you...Since this Course is an online course, there is much you can do to prepare for the next chapter. At the end of each chapter Ill try to provide several tasks for you to get more familiar with Delphi and the topics we discuss in the current chapter.   Ã‚  Ã‚  To the next chapter: A Beginners Guide to Delphi ProgrammingThis is the end of the sixth chapter, in the next chapter, well deal with more sophisticated articles on the Delphi language. A Beginners Guide to Delphi Programming: Next Chapter Sophisticated Delphi Pascal techniques for Beginners

Tragic Love Story- Creative Writing Essay - 973 Words

It had been love at first sight, the day I met Tom. That stormy night so many years ago, I can remember every last detail of it. The second I’d seen him, our eyes had locked. He was tall, had chocolate brown hair and eyes I could stare into all day. I knew instantly I was in love. A mutual friend had seen the intent gaze we shared and introduced us. And from then on, everything just got better and better. It was like living a dream. He took me out to dinner, met my parents – they loved him, he even agreed to come shopping with me. He’d have done anything for me, and I would have for him. We were literally inseparable. I remember when he had had to go away for two weeks on business. I†¦show more content†¦Married life was just as wonderful as I’d imagined, we had the occasional argument, but whenever we did Tom would make the most romantic gestures to make up. Once he scattered red rose petals all over our bedroom and littered the place with candles, the day after we’d had a row. Not the most original thing in the world I know, but it worked. I couldn’t stay in a mood with him for long. We’d been trying for a baby for a long time, with no success. We’d even tried IVF treatment, but no such luck. As a last resort we were beginning to consider adopting - neither of us particularly wanted to, but we were desperate for kids. So when I discovered I was pregnant we were both absolutely ecstatic. It was the cherry on the cake to the perfect relationship. I took extra care to do everything right leading up to the birth. Didn’t take a drop of alcohol; cut down on the caffeine – my beloved coffee; made sure I read the label three times whenever I took any medication; I even gave up horse riding which I’d done since I was about five. I loved horses and I hated not being able to ride for nine whole months. But there was no way I was risking my baby, I was way too grateful just to be pregnant in the first place. Everything seemed to be going fine, I went for numerous scans and check ups and got the A-Ok each time. Leading up to the birth me and Tom were so excited albeit nervousShow MoreRelatedAnalysis Of The Song American Pie 948 Words   |  4 Pagesexuberance in my brother, Spencer and I. We would jump and dance on the couch during the fast parts, and sway and spin during the slow. The lyrics were exciting, but also really tragic. McLean evokes vivid imagery in the over 800 words of â€Å"American Pie† (Moyer). The intro, outro, chorus, and each verse tell their own stories. For a seven year old, jesters stealing crowns, warnings about satan, and marching bands fighting seem particularly exciting. 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The protagonist Madeline is an English major, writing her graduate thesis on the literary device known as the marriage plot. The Marriage Plot also serves as an example of postmodern literature, as while the text contains deconstructionist criticisms of the marriage plot as a narrative device, it is also telling a traditional marriage plot st ory. Eugenides employs a heterodiegetic narrative, focusingRead More Mrs. Hayashis Creative Outlet Essays1277 Words   |  6 PagesMrs. Hayashi’s Creative Outlet Women who assume the traditional role of staying at home to care for their children and their household responsibilities often need a creative outlet to express themselves, their ideas, or just to get away from monotony they experience in the day after day domestic routine. Many women find various forms of art a fulfilling way to satisfy their need for personal expression. 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Up in Arms About Intermediate Level Essay Topics?

Up in Arms About Intermediate Level Essay Topics? Choosing Intermediate Level Essay Topics Is Simple The standard of your topic will find out the grading of the paper. If you're looking for college essay examples, here's a great one below. A college essay topic may or might not be freely dependent on the student based on the course and the professor. There are several persuasive essay topics to pick from to finish your high school or college assignment. Choosing topics for argumentative essays is very important for your general success. Thanks to the correct selection of presentation style and a thorough understanding of the goals you wish to attain in your essay, there are plenty of categories essay themes may be broken into. Informative essays are somewhat more descriptive. An argumentative essay requires you to choose a topic and have a position on it. In an argumentative essay you're supposed to present arguments about either side and please so take note of important e vents and court rulings about the topics you're speaking about. There are a number of thumb rules for argumentative essay subjects to prevent clashes, yet earning a point at the exact same moment. Curriculum proposal topics is a means to try. While students may initially enjoy the idea of deciding on an essay topic, they soon understand that the determination of essay topic ideas can be a little difficult. How people will act if there won't be any rules in any respect. Application essays about challenges reveal how you respond to difficulty to folks who are rather interested in how you are going to manage the subsequent four years by yourself. Someone reading the title should identify issues that'll be covered. Another reason is to observe how well students argue on distinct views and demonstrate understanding of the studied subject. What You Don't Know About Intermediate Level Essay Topics Despite the fact that you're just beginning to compose essays, you shouldn't struggle attempting to produce something to discuss. Sure, with this kind of a substantial number of topics to pick from, picking just one may be challenging. Even if a specific research paper topic is getting plenty of buzz at the moment or other folks seem interested in writing about it, don't feel tempted to make it your topic if you don't genuinely have some kind of interest in it also. You're attempting to show colleges your very best self, therefore it might appear counterintuitive to willingly acknowledge a time you struggled. Instead of just immediately writing about your argumentative essay topic, you should first think about what it is that you're likely to put back on your paper through a procedure of brainstorming and pre-writing. College application essay topics are an important portion of an entertaining and compelling bit of writing. So without further ado, here are a few effective writing tips to generate your common app essay stick out! In general, you can observe tha t writing a persuasive essay isn't a brain surgery. Colleges can tell whenever your essay is only a form essay. Researching the topic permits you to find out more about what fascinates you, and should you pick something you truly like, writing the essay will be more enjoyable. Argumentative essay topics cover a wide number of subjects, and can be quite persuasive if a high quality essay represents them. The thesis provides you with a guideline on how best to go about with writing the essay. A proposal essay is quite straightforward to comprehend. An argumentative essay is a certain kind of academic writing. The aim is to satisfy your intended audience, whether or not it's your teacher or classmates. It's possible to also restate the ideas which you've discussed in the body paragraphs in order to make your point valid. Naturally, you can select any topic, nobody could ever know that you're describing experience that you never actually had, but don't forget that it is always simpler to tell the truth than to invent lies. Most students have a tendency to go for easy essay topics by talking about themselves, doing their very best to express their exclusive qualities and trying to stick out from the remainder of the pack. The Secret to Intermediate Level Essay Topics It is preferable to grow up in a family with a great deal of brothers and sisters. My point is that anybody can r elate to me because there are plenty of people around who aren't content with what they do to make a living. Opt for a distinctive topic that others may not think of, and whatever you select, make certain you know a lot about it! F. Bacon The main goal of the capital isn't to get as much money as possible, yet to make sure that money results in a better life. The essay is easily among the most troublesome regions of the college application approach. To provide a sound design you'll require at least three supporting facts to back this up. If it is possible to write a really convincing piece on a real-world application utilizing unique facts and research, then your opportunities receiving admission to a top level university will surely grow! The One Thing to Do for Intermediate Level Essay Topics Your stories aren't debatable. Before studying the top rated informative essay topics, it's important to ask what makes an excellent topic. Not all research paper topics are made equ al, and you would like to make certain you pick a fantastic topic before you commence writing. You only have to order a fantastic essay from experts with the greatest academic degrees in a number of fields. One particular important and appropriate subject is technology. Since you can see, several of the topics listed are new and tackle the recent issues happening in the World today. It's possible to go for an intriguing topic from any area of science. Controversial issues are happening all of the time, all you have to do is turn on the news and you're able to locate a huge collection of topics to select from. Topics on using fossil fuels and pollution control laws ought to be imposed strictly. Write about a problem which you have or wish to solve. Environmental problems ought to be handled by the united efforts of the international community.

Teaching Integrated Marketing Communication

Question: Discuss about the Teaching Integrated Marketing Communication. Answer: Introduction The purpose of this report is to analyze the case study namely Cadbury Picnic- Rebuilding the Brand. In this case, Cadbury has implemented a marketing communication plan in order to rebuild the 58 years old brand Picnic. The previous marketing campaign for this product was Deliciously Ugly. Thereafter, Picnic, its not Picnic was the marketing campaign implemented by Cadbury in order to communicate with the consumers. This report will evaluate the implemented marketing communication plan and will identify the key issues of the same (Chitty 2011). Moreover, this report will consist of efficient recommendations in order to mitigate the potential issues of this communication plan. Here, two academic articles will be evaluated in order to give theoretical justification of the marketing movement. Case Summary According to the case study, Australian consumers consume 4.7 kg confectionery annually. Therefore, it can be said that confectionary market of Australia is one of the popular snack food in Australian market. In this market scenario, Cadbury Pty Ltd has 47 per cent market share in chocolate confectionary market. The case study emphasizes the oldest brand of Cadbury namely Picnic and its marketing communication strategy. Previously, the company was conducting marketing communication with the tag line of Deliciously Ugly. However, during the five years span of 2000 to 2008, the brand losses its sales and eventually declined by the target market (Chitty 2011). Three market forces such as competition, distribution channel and changing trend of snacks products influenced the reason behind this sales fall. In order to rebrand the product, Cadbury has implemented a new marketing communication strategy with the tag line Picnic, its not Picnic. This marketing communication was focused to build an emotional attachment with the targeted consumers. Here, Cadbury encourages the consumers to make their own television advertisements while having Picnic. The product was difficult to consume, as this is not an on the go kind of chocolate stick. This marketing communication was initiated in order to encourage the consumers to try it. They would consume the product while a commercial conversation. This marketing movement was initiated in order to promote personal experience of the consumers. The potential threat of this marketing communication was consumers may not entertain the companys approach of making own advertisement. Thus, the company could have face difficulties due to lack of commercial contents. Key Communication Issue The previous marketing communication of Cadbury was Deliciously Ugly, which was proven to be successful in competitive market. However, the changing trend of snack products has led Picnic to the declining stage of product life cycle. The key issue has been emphasized in this case study is increasing market competition. During this period, Snicker was the biggest competitor of Cadbury Picnic. Marketing communication is a process of communicating with the consumers with relevant information (Dahl, Eagle and Low 2015). The major issue with Picnic that it was not an on the go chocolate bar. People may face difficulties to have Picnic while they are walking or attending a business conference. However, quality and flavor of the product was not at all an issue for the consumers. In this situation, it was difficult for Cadbury to maintain sustainable profitability for the product. Other Communication Issues According to the case study, there were many challenges that have prevented Picnic from conducting sustainable business. The first issue was it is not an on the go chocolate bar and consumers faces messy issues while consuming the product. The ingredients were used in this product makes it sticky and unmanageable. Consumers may like the taste and quality of the product, as it was much better than other products. In order to gain competitive advantage, it is highly important to maintain the product quality (Hollensen 2015). However, the products key features prevented a regular purchase. The second issue of the marketing communication was promotional activities. Here, the company had implemented a low pricing strategy in order to retain new and existing consumers (Samu and Wymer 2014). However, providing random promotional offers were tend the consumers to purchase the product at low price. In this era of competitiveness, confectionary industry gives combo purchase offers, which is a globally acknowledge communication strategy. However, Cadbury was not able to provide such promotional offers sue to the previous agreement with Schweppes. In order to overcome the potential challenges, the company has implemented the next marketing communication strategy, which is known as Picnic, its not Picnic. This marketing campaign was focused to encourage the consumers to make their own commercial advertisement. Here, there was a potential threat, which may have led the company towards shortfall of commercial advertisement (Petersen, Kushwaha and Kumar 2015). Linking with Lecture Topic In lecture topics, the move to the digital platform is the most relevant discussion with this case study. In this case, Cadbury has faced a set of potential issues with its primary marketing communication strategy (Luxton, Reid and Mavondo 2015). Therefore, the company has implemented the new marketing communication strategy in order to communicate with the target market. The transition of marketing communication from traditional to digital process shows that it directly relevant with the lecture topic Digital and Social Media, Chapter three and four. Here, the use of digital marketing has been emphasized. The goal of Cadbury was to encourage the consumers to make their own TV advertisement while having a Cadbury Picnic chocolate bar. In this case, the potential issues were promotional activities, market competition and trend of confectionary products. Therefore, the marketing movement of the company was initiated in order to reach to the consumers with innovative strategy. Here, the consumers need to have a computer with webcam and a piece of Picnic bar. In this manner, they would be able to share their personal experience, when they are having Picnic chocolate. The consumers will be able to create web link of the TV advertisement and can post the link onto the social media website in order to attract audience (Berthon, Pitt and Watson 2015). Therefore, it directly linked with the lecture topic, which discusses about the digital marketing through social media platform. The concept illustrated in this lecture topic is the process of utilizing the digital platform in order to influence mass audience. In order to influence mass audience, it is highly important to identify the most efficient online platform. Here, the company has selected television and social media as the most appropriate social media platform (Gong and Tsai 2016). Through these digital platforms, the company has given opportunity to the consumers to share their personal experience while having Picnic chocolate. Academic Article Links The purpose of this journal article is to examine the integrated marketing communication. Moreover, this journal article emphasizes the concept of integrated marketing communication and process of social media marketing (Dahl, Eagle and Low 2015). On the other hand, the given case study of Cadbury shows that the company has utilized digital marketing strategy using television and social media website. The aim of the company was to communicate with the consumers of Picnic chocolate in order to build an emotional attachment with the consumers (Kim 2016). Therefore, it can be said that the theoretical framework of this journal article is relevant with the given case study of Cadbury. The purpose of this journal article is to investigate the impact of various messages that can be sent via marketing communication. Here, the importance of efficient information has been evaluated (Samu and Wymer 2014). In case of Cadbury, the company has pass on the information about the product called Picnic. The company has highlighted the main attribute of the product in order to influence buying behavior of the consumers. In case of Cadbury, the company was facing issues about the products attributes (Fedorko et al. 2015). Consumers were found it difficult to consume Picnic chocolate bar due to its unmanageable attribute. Therefore, the company has simply pass on a message concerning the difficulties that consumers may face while having Picnic. The company has communicate with the consumers by stating that it is difficult to consume Picnic while working, but it would be fun to try it. Therefore, it can be said that this journal article and its findings are relevant with the given case study of Cadbury. Decisions Required The case study shows that market competition is the key issue of Picnic. Therefore, the company has taken the approach of changing the marketing communication strategy. The newly formed marketing communication strategy was for attracting the consumers towards the brand. The strategy was efficient, as it was a big success for the company (Segal and Giacobbe 2015). However, the company would improve the strategy by giving the opportunity to the consumers to make customized advertisement without tampering its originality. For example, the company would incorporate efficient auto customization through which consumers can record high quality video for the television advertisement. The decision of telecasting the advertisement on television was good. However, the company would have focus on the video quality in order to improve the brand image. In order to entertain all the consumers, the company has planned to telecast one advertisement for once. It helps the company to avoid repetitive telecasting of digitalized content. Here, the company would allow the consumers to share the video post through social media website (Bandyopadhyay 2016). However, the company has only given the opportunity to share the link of television advertisement through social media website. Allowing the consumers to post the video through their social media account would help the company to engage word-of-mouth marketing strategy, which is an efficient marketing communication strategy (Jrvinen, Tllmen and Karjaluoto 2015). In this manner, the company would be able to dominate competitors like Snicker and would gain competitive advantages in an efficient manner. Proposed Solutions In order to solve the potential issues of Cadbury, it would be beneficial to communicate with the consumers directly. Here, the company should conduct outdoor campaign with the current marketing communication campaign. The outdoor marketing communication would help the company to increase sales volume within short time span (Van Huyssteen, Strydom and Rudansky-Kloppers 2015). Moreover, the company should deliver a clear message to the consumers in order to emphasize key attributes of the product called Picnic. When it comes to the issue of market competition, the company should conduct efficient promotional offers. However, the company should not provide frequent offer of low pricing benefit (Raval 2016). The company should take step against the legal barrier for which the company is unable to provide combo offers. In this manner, the company would be able to introduce efficient promotional offers and at the same time, the company would be able to maintain profitability as well. The major problem faced by Cadbury was poor communication with the consumers. The previous communication strategy was repetitive and therefore, consumers are no more interested to buy the product. It is highly important to mention the cause behind which consumers should buy the product (Wu 2016). Therefore, the company should focus on the information or message of the marketing communication strategy. The company has given opportunity to the consumers to share the link of TV advertisement through social media platform (Sozinova and Fokina 2015). Here, the company should allow the consumers to share the video that they have created through the companys website. It would help the company to gain advantage continuously from the commercial videos effortlessly. Conclusion While concluding, it can be said that this case study is a good example of transaction from traditional marketing communication to contemporary marketing communication process. Apart from that, the use of digital platform in marketing communication has been emphasized in this case study. Apart from that, this case study shows that how marketers can enhance emotional attachment with the consumers in order to rebuild a particular brand. This marketing communication strategy was not just to make commercial advertisement. It was also for increasing sales of the product during the campaign. Therefore, it can be said that this case study shows the way in which communication with the consumers can be enhanced. Bibliography Bandyopadhyay, S., 2016. A Case Study of Teaching Integrated Marketing Communication Using an Innovative Group Internship Project.International Journal for Innovation Education and Research,3(2) Berthon, P., Pitt, L.F. and Watson, R.T., 2015. 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